Social Media Outposts

Image by the tartanpodcast via Flickr

At times being a social media marketer can be frustrating. Depending on the client you may spend more time educating them on what social media is (and isn’t) than you do actually marketing! It was with these similar frustrations that I vented on my facebook (its private) about a (nameless) client who wanted me to simply build up massive lists and post pictures of their print ads on their page.

A buddy of mine responded back with a little bit of amusement, but then said he knew of a page which was “doing it right” as he said.

The kid linked me to his local radio station (Radio 104.1 WMRQ) and for a moment I thought he worked for the station. He was so open about what a great station they were and how impressed he was that they actually cared about / responded to his posts that I assumed he was an intern. So I asked him if he worked for WMRQ…

He doesn’t work for WMRQ, but he does listen and when their little add appeared in the corner of his facebook page he clicked “LIKE” because they were familiar and they had his trust.

So, just to recap what happened:

WMRQ spent anywhere from $0.05-$0.50 to get this guy to click. They nurtured the connection over time by posting content, replying to comments and engaging users in a very genuine way (they have 18K “likes” and over 2k people talking about the page, and every single one of those users matters to WMRQ). This kid then came out in public (his profile is not private) and talked about what a great radio station WMRQ is. He’s got four four digits in friends and is active daily, people trust this kid.

So WMRQ’s chump change just got them a ton of impressions, at least me as a new fan, and more bang for their buck than a newspaper advertisement could possibly manage. Oh and this glowing blog.

So you small business owners out there- if you’re just thinking of social media as a digital billboard then delete your accounts, you’re hurting your brand reputation if you’re not engaging your audience and treating them the same way online as you would if they walked in your doors or called the office.

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